We are PTRLSM (ˈpɛtrəlɪzᵊm)
PTRLSM is an independent magazine and studio for contemporary automotive culture. We publish writing, photography and films about driving - and we work with brands who want to be part of that conversation.
Founded in 2022 by Dawid Grausch in Poznań, Poland.
I started PTRLSM because I couldn't find what I wanted to read. There was plenty about cars - specs, reviews, classifieds. And plenty about lifestyle - watches, hotels, fashion. But almost nothing that lived in the place where cars actually exist in a life, between the spec sheet and the rest of how a person chooses to spend their time. Four years in, we publish writing, photography and films about driving as a cultural act. We document the cars, the people and the places that make modern automotive culture worth paying attention to.
We work with brands who want to be part of that conversation - held to the same editorial standard we apply to our own work.
We are based in Poznań and on the road often. We work with photographers, writers and collaborators across Europe and beyond.
What we believe
Driving is a cultural practice, not just a function or a hobby.
Editorial independence makes the work better, including the commercial work.
A magazine, done right, is a magnet for the best people in a community.
The most interesting scenes are usually local before they're global.
The Magazine publishes online and in print. Stories, films, photo essays.
Issue Zero launches soon.
The Studio provides brand strategy, storytelling and experience design for premium brands in automotive culture.