Studio
Strategic brand work, told with editorial discipline.
PTRLSM Studio
is an independent practice working with brands across premium automotive culture, cultural partnerships, and editorial.
We help brands clarify what they're really doing - and shape how it's communicated to people who notice the difference.
What we do
Strategy
Brand positioning, naming, verbal identity, architectural thinking. We help brands define what they stand for and place themselves clearly against the field. Not just what to say - what to do, what not to do, and why.
Storytelling
Long-form brand work treated like journalism. Brand books, manifestos,
launch narratives, content frameworks. Researched, written, photographed - the same standards we apply to PTRLSM.
Experience
Brand expressed in space and time. Launches, partnerships, exhibitions,
cultural activations. Editorial discipline applied to physical and cultural moments.
Selected work
Editorial & cultural
Print publication, editorial direction and launch - 2024
Strategy, editorial direction and launch for a major hospitality
group's first print publication. Concept, design partnership,
communication, distribution. A magazine built as brand-building
infrastructure.
The Odder Side pop-up - 2021
Pop-up retail collaboration between Polish fashion brand The Odder
Side and a premium urban hospitality group. Brand partner selection,
in-hotel activation, supporting events.
Strategic engagements
Hybrid hospitality asset - Warsaw, 2025-26
End-to-end brand strategy for a hybrid hospitality concept. Six-phase
engagement: strategic audit through identity guardrails. Brand as
alignment infrastructure across building, operations and communication.
Premium restaurant concept - 2025-26
End-to-end brand and experience strategy. Core concept, guest journey,
implementation, rollout.
Hotel group repositioning - Poland, 2025
Brand development strategy and portfolio positioning within one of the
largest hotel groups in the country.
Urban wellness resort - 2025
Brand direction and positioning for an urban resort combining wellness
and lifestyle.
PRS residential with coliving - 2025
Brand strategy and placemaking for a residential development
incorporating coliving elements.
Where we work
PTRLSM Studio focuses on three connected territories:
- Premium automotive culture: brands, dealers, partnerships, events.
- Cultural partnerships across sectors: fashion, hospitality, lifestyle, media.
- Brand publishing and editorial work: magazines, books, content frameworks.
How we work
We take three to five engagements per year. Sprints from six weeks to six-month projects. We work directly with founders, owners and senior teams.
Based in Poznań (PL) and Berlin (DE), working across Europe and beyond.
We work with brands building something genuinely worth caring about.
PTRLSM Studio
The practice
PTRLSM Studio is the cultural and creative arm of an independent strategic branding practice founded and led by Dawid Grausch.
It operates alongside PTRLSM Magazine - our independent publication for contemporary automotive culture, launching Issue Zero soon. The two practices share standards and people; the studio funds the magazine's editorial independence.
Working in hospitality since 2010, with over a decade dedicated to brand strategy and experience design.
Brand Experience Director at PURO Hotels across international markets (2014-2025); digital and social communication at Design Hotels in Berlin (2012-2014). Hotelschool The Hague, 2012. Independent practice since 2025.
For dedicated hospitality and real estate engagements, see dawidgrausch.com.